So, what's next?

This blog showcases work from my adventures in advertising.

Tuesday, July 2, 2013

jcpenney - 2013 Home Dept Launch TV

Labels: Creative: Y&R

jcpenney - 2013 L'Amour Brand Launch Magazine

Labels: Creative: Dave Peterson. Peterson, Creative: Peterson Milla Hooks (PMH)

jcpenney - 2013 Father's Day Retail TV

Labels: Creative: In-house, Johnson & Sekin

jcpenney - February 2013 Re-brand TV

Labels: Creative: The Bureau

jcpenney - Joe Fresh 2013 Brand Launch TV

Labels: Creative: The Bureau

jcpenney - February 2013 Retail TV

Labels: Creative: R/GA

jcpenney - April 2012 Magazine

Labels: Creative: Peterson Milla Hooks (PMH). Photographer: Diana Koenigsberg

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About Me

Rebecca Rundell: National Advertising Manager at jcpenney. Onboarded just before the 2012 brand relaunch under CEO Ron Johnson. 10-years with The Richards Group under Stan Richards. Account Director. Managed staff and agency functions including account services, brand planning, media planning, interactive, promotions, launches, competitive analysis, billing, and profitability analysis for multiple brands: Ram Trucks; Advance Auto Parts; Reliant Energy; Partnership for a Drug-Free America; Sub-Zero Freezer; and Wolf Appliance.

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